Reign Armory
By using our Website, you consent to the practices described in this Privacy Policy.
1. Information We Collect
a. Personal Information
We may collect personal information you voluntarily provide, including:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Payment information (processed securely by third-party processors)
- Order history
- Account login credentials (if you create an account)
b. Firearm-Related Information
For firearm purchases, we may collect:
- Selected FFL dealer information
- Order and transaction records required for legal compliance
We do not conduct background checks and do not store ATF Form 4473 data.
c. Automatically Collected Information
When you visit our Website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages viewed
- Referring URLs
- Cookies and similar tracking technologies
2. How We Use Your Information
We use your information to:
- Process and fulfill orders
- Verify eligibility and comply with federal and Florida law
- Communicate about orders, shipping, and customer service
- Prevent fraud and unauthorized transactions
- Improve Website performance and user experience
- Comply with legal and regulatory obligations
- Send marketing communications (where permitted by law)
3. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enable core WooCommerce functionality
- Remember your cart and preferences
- Analyze traffic and usage patterns
- Improve Website performance
You may disable cookies through your browser settings; however, some features may not function properly.
4. Sharing of Information
We do not sell your personal information.
We may share your information with:
- FFL dealers for firearm transfers
- Payment processors (e.g., credit card gateways)
- Shipping carriers
- WooCommerce and WordPress service providers
- Legal or regulatory authorities, when required by law
- Fraud prevention and security services
All third parties are required to protect your information and use it only for authorized purposes.
5. Data Retention
We retain personal information only as long as necessary to:
- Complete transactions
- Maintain business records
- Comply with federal, state, and local laws
- Resolve disputes and enforce agreements
Firearm transaction records may be retained for longer periods as required by law.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information, including:
- Secure payment processing
- SSL encryption
- Restricted access to sensitive data
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Privacy Rights (Florida & U.S. Residents)
Depending on applicable law, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of certain data (subject to legal obligations)
- Opt out of marketing communications
To exercise your rights, contact us using the information below.
8. Marketing Communications
If you opt in to receive emails from Reign Armory, you may unsubscribe at any time by:
- Clicking the “unsubscribe” link in emails
- Contacting us directly
Transactional and legal notices may still be sent.
9. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
10. Children’s Privacy
Our Website is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from minors.
11. Changes to This Privacy Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date. Continued use of the Website constitutes acceptance of the updated policy.
12. Contact Information
If you have questions about this Privacy Policy or how your information is handled, contact us at:
Reign Armory
Email: Info@reignarmory.com
Address: 2060 Indian Road, West Palm Beach, Florida, 33409
State of Operation: Florida